THE RETAIL CAMPAIGN

The ‘No ID No Sale!’ campaign was launched in 2004 to help retailers convey the message to young customers that ID had to be presented before age restricted goods could be sold. In excess of 150,000 retailer packs have been produced since launch and we have found that now ‘No ID No Sale!’ is no longer a message, it is a culture.

The No ID, No Sale! Retail Pack contains a range of items to support retailers and licensees. A print-ready PDF file of each item can be downloaded by clicking on the pictures below, or you can order a full ready-to-use pack by clicking here.

The pack contains;

A5 Window Vinyl; Dispenser; A4 Valid ID Poster; A4 (8-page) Refusal Register; A3 Statutory Tobacco Notice and 50 x DL CitizenCard Application Forms

All these items are supplied in our bespoke over printed envelope; as a complete pack available to order singularly or boxes of 10; or component items can be ordered individually – available to order here

If you require the free PDF reader it can be downloaded by clicking on the button

Guidance on training staff and implementing the No ID, No Sale! Campaign in your business is available here.

No ID, No Sale! Logo

The logo may be used, subject to guidelines, by anyone creating their own materials or planning a campaign around under-age sales.

A5 Window Vinyl

This vinyl poster should be attached in a clear and prominent position; on the entrance door, front window, by the till point, counter position or shelving area for maximum effect. We are promoting the message “minimum legal age for Tobacco, Alcohol, Solvents and Knives is 18”. Due to demand ‘knives’ have now been included.

Dispenser

Our dispenser holds 50 CitizenCard Application Forms; promoting the consistent message “minimum legal age for Tobacco, Alcohol, Solvents and Knives is 18”.
This dispenser should be displayed in a prominent position near to your till point for ease of customer pick up or assisting staff/colleagues in defusing a potentially difficult or aggressive sales situation.

A4 Valid ID Poster

This poster should be displayed in a key visible position; it is self explanatory, clearly stating what the acceptable forms of ID are. We include a strong message that this store operates a Refusal Register and that details will be recorded.

A4 (8-page) Refusal Register

This document assists retailers in maintaining an up-to-date record on “refused” sales and can assist retailers in their due diligence defence when confronted by ‘test purchase’ enforcers. Trading Standards advise that refusal registers are kept out of sight and completed on every occasion of a refusal. The front cover shows and reminds staff of the legal penalties that will be served when an illegal sales takes place.

A3 Statutory Tobacco Notice

It is a mandatory requirement to display this notice where tobacco products are sold – retailers are liable to a £1000 fine for non-compliance.

CitizenCard Application Forms

These forms help defuse difficult or potentially argumentative selling situations.
They come bundled in 50’s to easily restock the dispensers; once handed to customers this action places the onus of responsibility on to the customer for them to apply for a card direct. If you need to download a form – please click on this image.

These should be displayed clearly in the shop.

Hard copies of all materials including application forms and dispenser can be ordered here.

A PDF version of the form can be downloaded here (Please right-click and choose 'save as' or 'save target as' )

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