The No ID, No Sale! Campaign is operated by CitizenCard but promotes all PASS Accredited (Government approved) Proof of Age / ID schemes. The campaign is active in more than 100,000 retailers nationwide and is aimed at creating a culture in which young people expect to be asked to prove their age, and in which retailers accept only the correct forms of ID.

This website is intended to offer advice and support for anyone with an interest in under-age sales. You can also download or order No ID, No Sale! materials.